currently
and
visiting every café in my city.
trying to run a 5k.
being experimental in the kitchen.
visiting every café in my city.
0→1 Building in Startups
MARKETPLACE DESIGN · BRANDING
Building Credibility for Product Adoption at an Early-Stage Beauty Marketplace
How do you get clients to book with strangers when the platform is unknown?
→ saw a 200% increase in booking clicks, along with a 4.5x increase in average time spent on the page
CONVERSION DESIGN · MOBILE UX
Booking Infrastructure for the Solo Beauty/Wellness Pro
How do you build booking infrastructure for the way independent pros actually work?
→ defined 2 new platform differentiators that users cited when switching from competitors
Research & Craft
HEALTHCARE UX · AI · UX RESEARCH
Defining AI Applications for Overwhelmed Mental Health Clinics
→ delivered research-backed proposal to stakeholders after conducting 15+ interviews & consolidating 50+ survey responses
AI-ASSISTED DEVELOPMENT
A Cozy Learning Tool That Incentivizes Task Completion
→ shipped MVP product from 0-1 that received positive feedback from users
DESIGN SYSTEMS · AI PROTOTYPING
Bridging the Gap between Engineering and Design with a Design System
→ enabled faster product iteration by giving the engineering team a shared visual language
Looking for something a bit more fun? Check out my Experiments
Strategy & Ideation
Prototyping
Testing & Insights
Pictured Above: Notion, Claude, Figma, Lovable, Cursor, Google Analytics, Google Forms, Google Sheets
CORE SKILLS:
Product Strategy
Experience Design
Quick Iteration
Problem Validation
UX Auditing
Feature Roadmap
Collaboration
AI Prototyping